Around the office, I am known as the 'Sharp Dressed Man.' Now thanks to our latest project for ALDO, I officially hold that title online as well.

A few weeks ago we released the latest campaign microsite called ALDO Cast of Characters. The concept was relatively simple: allow visitors to create 'casts' of their Facebook friends, assigning them each a role from ALDO's Spring/Summer campaign. The creativity and development required to pull it off, of course, was more complicated than it sounds.

This was our first full integration of Facebook Connect into a production site, and we couldn't be happier with how it turned out. We managed to integrate Facebook Connect with some new wrinkles that we haven't spotted on any of the other FC sites on the web.

Once you log into the Cast of Characters microsite with your Facebook account, you have full access to your entire list of Facebook friends - including their profile pictures. So filling out your cast can be done with a few quick clicks, and you can see your friend's pictures fill the grid of images on the site.

Once your cast is submitted, it gets posted on your Facebook wall for all your friends to see; the ALDO Facebook page also gets filled with all the casts being created, which helps the word spread and brings people back to the microsite to create their own casts.

All in all, the Cast of Characters site is a project we're really proud of, and a great example of what can be done with Facebook Connect. On that note, I'd like to give a special thanks to Simon, Onno and the guys at We+Are Interactive for some great help on the site.

It's really just the tip of the Faceberg for us; we're working on a number of integrations with some of the new Facebook features... stay tuned for more innovative stuff. In the meantime, consider for a sec who the Preppy and the Glam Goddess are in your group and then create a cast of your own.

Alex - Dynamo's Interactive Director.
Alex's holistic mission at Dynamo is to push the team to create beautiful, usable work online, and to exploit new technological and experiential avenues. He is preoccupied with keeping the studio at the forefront of an industry travelling at light speed.