London-based ADAY designs modern clothes for women on the move. Every item in the collection combines high-performance and high-style –– perfect for spin class or the bar afterwards. Our collaboration started with a 2-day design sprint, which allowed us to create content-flows and define a strong graphic identity.
In the months leading up to launch, we worked with the founders Meg He and Nina Faulhaber to produce photoshoots, map-out content, try out the product first-hand, and ensure that the multi-currency online store functioned seamlessly on launch day. The site launched to great fanfare from Vogue, Refinery29, FT, W Magazine, and was featured on SiteInspire.
Art Direction & Visual Design, UX, Back-End Development, Front-End Development, Content Strategy, Web Analytics